A great product launch, conference or public corporate event in NYC will make an impact on all of your invited guests, but how can you make sure that those guests are also sharing your event with their biggest fans via social media? Here are four tactics that will take your event from a great get-together to the most liked and shared event of the season.
Provide Great Visuals
The most effective way to get your guests to share your corporate event on their social media is to provide them with once in a lifetime photo opportunities. At this point, it’s almost second nature for most of us to whip out our phones at the first sign of a photo that may receive a few dozen likes on Facebook or Instagram. These potential photo-ops could be a work of art, floral display, over-the-top fashion or the beauty of the venue itself.
Consider these photos when selecting the corporate event space where you choose to host your event. A classic New York corporate event venue will provide your guests with dozens of shareable photos that a hotel conference room could never compete with. Even if the meat of your event isn’t particularly visually pleasing, classic architecture and breathtaking views of the city will keep your event in your guests’ newsfeeds.
Break News
One of the keys to boosting event shares on Facebook and Twitter is to be the first to break big news within your industry. Whether you are hosting a meeting for a single company or a conference for an entire industry, many of your guests will be eager to share the developments and big news of the day with their followers who couldn’t make it to the event. If you have a newsworthy announcement to make, be sure to make it when your crowd is the hottest. Within seconds, your guests will be racing to their phones and laptops to snap pictures and share the news so that they can be the first to post it online. Let their competitiveness work for you.
Host a Contest
If you want your guests to share photos of your corporate event on Instagram, host a contest to see who can share the best photo from your event. Create a hashtag (#”EventName”Photo works great) and offer a prize to the individual who shares the best photo. It doesn’t have to be beautiful; the winner could be the one that shared the funniest or goofiest photo as well. The prize doesn’t have to be, and often shouldn’t be, related directly to your event, but it should be something that your guests will actually get excited about (that hot new tech toy is a good place to start). Before you know it, photos of your event will be all over Instagram and all over the internet.
Remind Them To Share
While you should never put yourself in a position where you’re begging for publicity, if you have the opportunity to remind your guests that they could be sharing your corporate event on social media, be sure to take it. Create a hashtag for your event and post it around the room. Before your big unveil, remind guests to “have your camera out and be ready.” Does your venue offer beautiful scenery? Mark “photo spots” around the corporate event venue just like the ones they have at Disney World. Sometimes the power of suggestion takes an under-covered event and makes it the social media event of the season.
Do you have a question for the event planning experts at 583 Park Avenue? CONTACT US today to ask your question and find out what makes 583 Park Avenue the best event space on the upper east side. One of our event coordinators will be in touch with you shortly.