Millennials have surpassed Gen Xers as the largest generation in the U.S. labor force. They currently hold over half of all B2B research positions, while projections indicate that they will make up three quarters of the workforce by 2025. Millennials or Gen Y are classified as those born between 1980 and 2000. The explosion of tech and content sharing has paralleled alongside their upbringing, transforming the methods marketers use to connect and engage with this group. Below are our 5 tips to help you connect with the coveted, and increasingly powerful millennial generation, to make your next corporate event a success. Continue reading
Vying for press attention in New York City’s saturated media cycle can feel like an overwhelming undertaking. But with effective planning and a strategic media kit, you can attract some of New York’s most sought after press to achieve widespread media coverage for your event. Below are five tips for recruiting New York press to your event.
583 PARK AVENUE has had the privilege of kicking off 2016 with some truly memorable events. From milestone birthday celebrations to diversity awareness gatherings, 583 PARK AVENUE has started off the New Year with a bang. Below is a list of select highlights covering the first few months of 2016: Continue reading