Choosing the right venue for a business event is critical—and, if location is the framework, then the theme is the wallpaper, lightning, and interior design for your whole effort. Once you have identified the key objectives for the event, it’s time to choose an identifiable and memorable theme.

The theme should coordinate with your objectives, be it “Back to the Future” recapping your year-end sales progress or “Don’t Stop Believing” circa 1981 to boost camaraderie at a corporate retreat.

Here are some best practices to help create a successful, endearing theme. Continue reading →

Choosing the right venue for a business event is critical—and, if location is the framework, then the theme is the wallpaper, lightning, and interior design for your whole effort. Once you have identified the key objectives for the event, it’s time to choose an identifiable and memorable theme.

The theme should coordinate with your objectives, be it “Back to the Future” recapping your year-end sales progress or “Don’t Stop Believing” circa 1981 to boost camaraderie at a corporate retreat.

Here are some best practices to help create a successful, endearing theme. Continue reading →