Millennials have surpassed Gen Xers as the  largest generation in the U.S. labor force. They currently hold over half of all B2B research positions, while projections indicate that they will make up three quarters of the workforce by 2025. Millennials or Gen Y are classified as those born between 1980 and 2000. The explosion of tech and content sharing has paralleled alongside their upbringing, transforming the methods marketers use to connect and engage with this group. Below are our 5 tips to help you connect with the coveted, and increasingly powerful millennial generation, to make your next corporate event a success. Continue reading →

Millennials have surpassed Gen Xers as the  largest generation in the U.S. labor force. They currently hold over half of all B2B research positions, while projections indicate that they will make up three quarters of the workforce by 2025. Millennials or Gen Y are classified as those born between 1980 and 2000. The explosion of tech and content sharing has paralleled alongside their upbringing, transforming the methods marketers use to connect and engage with this group. Below are our 5 tips to help you connect with the coveted, and increasingly powerful millennial generation, to make your next corporate event a success. Continue reading →