583 PARK AVENUE has had the privilege of kicking off 2016 with some truly memorable events. From milestone birthday celebrations to diversity awareness gatherings, 583 PARK AVENUE has started off the New Year with a bang. Below is a list of select highlights covering the first few months of 2016: Continue reading →
Are you using a marketing automation platform? Marketing automation platforms are online software tools that allow enterprises and non-profits to automate and personalize their communications with their targets. Many large organizations are using these platforms during the sales process to nurture relationships with customers. While this is one great use, these platforms also have a lot of potential for event marketers as well. Continue reading →
Hosting a stand-out corporate event is a great way to capitalize on experiential marketing. The higher quality the event, the more likely a customer or member of the press will become a brand advocate. Here are five techniques you can employ at your next event to better engage your guests while also fostering long-term relationships. Continue reading →
There are many sources of information about how to use social media to boost event attendance, but less on how to use social media to increase the impact of your event. Your goal is to transform your audience into brand ambassadors. If you’re hosting a corporate event, you want guests to share the amazing experience they’re having to generate additional interest in your company. To get guests to share information about your event, you must make it as easy as possible. Here are 5 strategies to effectively leverage social media to enhance the impact of your next event:
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