News

583 PARK AVENUE has had the privilege of kicking off 2016 with some truly memorable events. From milestone birthday celebrations to diversity awareness gatherings, 583 PARK AVENUE has started off the New Year with a bang. Below is a list of select highlights covering the first few months of 2016: (more…)

583 PARK AVENUE has had the privilege of kicking off 2016 with some truly memorable events. From milestone birthday celebrations to diversity awareness gatherings, 583 PARK AVENUE has started off the New Year with a bang. Below is a list of select highlights covering the first few months of 2016: Continue reading

The Secret to Giving The Best Toast Ever

Your best friend is getting married and they’ve asked you to travel halfway across the country to act as Best Man or Maid of Honor and toast them on the big day. Want the secret to giving the best toast ever? Follow our 4 step plan:

Speak to Someone that Loves You

It’s no secret that many of us would rather jump off of the 59th Street Bridge than speak in front of a crowd. Getting up in front of a group of people, some whom you know well and many whom you may not know at all, is scary.

To calm your nerves, when delivering your speech focus on one person in the crowd who you know is going to think that you did a great job no matter what. Maybe that person is the bride or groom; more likely, that person is grandma. Whoever it is, speak directly to them and forget about everyone else. By ignoring the crowd, you’ll actually connect with them on a much higher level than a speaker who looks like he’s up there fighting for his life. (more…)

Your best friend is getting married and they’ve asked you to travel halfway across the country to act as Best Man or Maid of Honor and toast them on the big day. Want the secret to giving the best toast ever? Follow our 4 step plan:

Speak to Someone that Loves You

It’s no secret that many of us would rather jump off of the 59th Street Bridge than speak in front of a crowd. Getting up in front of a group of people, some whom you know well and many whom you may not know at all, is scary.

To calm your nerves, when delivering your speech focus on one person in the crowd who you know is going to think that you did a great job no matter what. Maybe that person is the bride or groom; more likely, that person is grandma. Whoever it is, speak directly to them and forget about everyone else. By ignoring the crowd, you’ll actually connect with them on a much higher level than a speaker who looks like he’s up there fighting for his life. Continue reading

Bookers Beware: 5 Tips for Hiring a Corporate Comedian

Choosing the right entertainer for your corporate event can be difficult. Choosing the right comedian for your corporate event can be nearly impossible.

Our advice? Go for a band instead. Live music has a way of connecting with a crowd that makes it a much safer bet than live comedy.

However, a great, truly funny comedian can make an event really special. If you’re willing to take the risk and give a comedian a shot, here are 5 tips to get you started. (more…)

Choosing the right entertainer for your corporate event can be difficult. Choosing the right comedian for your corporate event can be nearly impossible.

Our advice? Go for a band instead. Live music has a way of connecting with a crowd that makes it a much safer bet than live comedy.

However, a great, truly funny comedian can make an event really special. If you’re willing to take the risk and give a comedian a shot, here are 5 tips to get you started. Continue reading

Herbert Rose Commentary: The Importance of Prestige

At the conclusion of my most recent blog, I questioned whether or not a prestigious ballroom was enough to make an event great. Just how important is the prestige of your chosen event space in the “success” of an event? Obviously you pay more for a venue that is in high demand, but in many cases a more prestigious venue is well worth the cost.

In the case of charity events, which are a very large part of our business at 583 Park Avenue and to a lesser degree at Guastavino’s, the venue must be accessible, festive without being garish and impressive to the charity’s constituents. In other words, the venue should be prestigious. Every charity is competing against one another for contributions and to entice guests to attend their events. If an event is at an out of the way venue, or one of dubious quality, it will negatively impact attendance. Time and again, charities that move to offbeat locations are rewarded with a serious drop off in attendance. Supporters vote with their feet, so to speak. (more…)

At the conclusion of my most recent blog, I questioned whether or not a prestigious ballroom was enough to make an event great. Just how important is the prestige of your chosen event space in the “success” of an event? Obviously you pay more for a venue that is in high demand, but in many cases a more prestigious venue is well worth the cost.

In the case of charity events, which are a very large part of our business at 583 Park Avenue and to a lesser degree at Guastavino’s, the venue must be accessible, festive without being garish and impressive to the charity’s constituents. In other words, the venue should be prestigious. Every charity is competing against one another for contributions and to entice guests to attend their events. If an event is at an out of the way venue, or one of dubious quality, it will negatively impact attendance. Time and again, charities that move to offbeat locations are rewarded with a serious drop off in attendance. Supporters vote with their feet, so to speak. Continue reading


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