Effective event surveys should elicit responses that provide valuable information about your event and business. Attendee feedback is the key to learning about the impact your event has on your target market. The insights you gain from an effective survey can either help you prepare for your event, or help you develop more informed marketing messages for future events and business objectives. Below are the four steps to follow in order to effectively complete the full survey cycle–design, implementation, evaluation–and generate useful insights. Continue reading →

Effective event surveys should elicit responses that provide valuable information about your event and business. Attendee feedback is the key to learning about the impact your event has on your target market. The insights you gain from an effective survey can either help you prepare for your event, or help you develop more informed marketing messages for future events and business objectives. Below are the four steps to follow in order to effectively complete the full survey cycle–design, implementation, evaluation–and generate useful insights. Continue reading →