Category Archives: Herbert Rose Commentaries

Blog Archives ‘Herbert Rose Commentaries’ | 583 Park Avenue

At the conclusion of my most recent blog, I questioned whether or not a prestigious ballroom was enough to make an event great. Just how important is the prestige of your chosen event space in the “success” of an event? Obviously you pay more for a venue that is in high demand, but in many cases a more prestigious venue is well worth the cost.

In the case of charity events, which are a very large part of our business at 583 Park Avenue and to a lesser degree at Guastavino’s, the venue must be accessible, festive without being garish and impressive to the charity’s constituents. In other words, the venue should be prestigious. Every charity is competing against one another for contributions and to entice guests to attend their events. If an event is at an out of the way venue, or one of dubious quality, it will negatively impact attendance. Time and again, charities that move to offbeat locations are rewarded with a serious drop off in attendance. Supporters vote with their feet, so to speak. Continue reading

At the conclusion of my most recent blog, I questioned whether or not a prestigious ballroom was enough to make an event great. Just how important is the prestige of your chosen event space in the “success” of an event? Obviously you pay more for a venue that is in high demand, but in many cases a more prestigious venue is well worth the cost.

In the case of charity events, which are a very large part of our business at 583 Park Avenue and to a lesser degree at Guastavino’s, the venue must be accessible, festive without being garish and impressive to the charity’s constituents. In other words, the venue should be prestigious. Every charity is competing against one another for contributions and to entice guests to attend their events. If an event is at an out of the way venue, or one of dubious quality, it will negatively impact attendance. Time and again, charities that move to offbeat locations are rewarded with a serious drop off in attendance. Supporters vote with their feet, so to speak. Continue reading