Are you using a marketing automation platform? Marketing automation platforms are online software tools that allow enterprises and non-profits to automate and personalize their communications with their targets. Many large organizations are using these platforms during the sales process to nurture relationships with customers. While this is one great use, these platforms also have a lot of potential for event marketers as well. Continue reading →

Are you using a marketing automation platform? Marketing automation platforms are online software tools that allow enterprises and non-profits to automate and personalize their communications with their targets. Many large organizations are using these platforms during the sales process to nurture relationships with customers. While this is one great use, these platforms also have a lot of potential for event marketers as well. Continue reading →